SEMO Reveals New Logo



Southeast Missouri State University recently unveiled their new logo, and over the next few weeks they will be working on integrating it into the website, as well as the new brand initiative. The messaging concept will influence the written and visual communication of the University brand, and is centered around “The Will To Do.” Last June the university teamed up with Ologie, a marketing consultant, which worked to rebrand the school, including an audit of communications like admission forms, and marketing. Jeff Harmon, executive director of university communications and marketing, said, “Ologie has helped us identify Southeast’s unique attributes and has created strategies for us to communicate them to a variety of target audiences in a compelling, consistent way. Our new brand guidelines will include examples of articulating the brand across all mediums, such as print, video, web and social media.”

New university logo