Advertising Club to present “Using Data to Improve Your Marketing & Advertising”


 Clay Schermann, senior digital producer with Red Letter Communications, will present at the Tri-State Advertising & Marketing Professionals meeting on Tuesday, April 26 at 11:30 a.m. at Dexter BBQ in Cape Girardeau.


Do you have an unlimited budget? We didn’t think so. Most of us don’t. So how do you make those tough decisions about where and how you should advertise and market your business? Schermann will demonstrate how digital marketers can utilize analytics to improve their website, business and marketing/advertising communications. He will also discuss reporting versus analysis, setting and measuring goals, how analytics can help and share some examples.

Registration cost for the program, including lunch, is $15 for Tri-State AMP members, $20 for non-members and $12 for students. Register online at

Tri-State AMP hosts monthly lunch programs for club members and community guests. Held in Cape Girardeau, Mo., the informative and entertaining programs feature professionals from all areas of the advertising and marketing fields.

For more information, please visit or contact Tonya Wells, Tri-State AMP Programming Committee Co-Chair, at 573-651-2459.

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