Lawless Harley-Davidson Purchases Southeast Missouri Dealership



New Ownership Has New Goals and Business Philosophy

Exciting changes are taking place in the Cape Girardeau area for Harley-Davidson owners and enthusiasts. Lawless Harley-Davidson has recently purchased Bootheel Harley-Davidson in a transaction that took place in mid-January. The new owner/manager is Brian Brockel. He and his wife Jan recently relocated to southeast Missouri from South Dakota.

The new owners have been busy filling Lawless’ 30,000 sq. foot sales floor with many new and pre-owned Harley’s, as well as packing in loads of new MotorClothes® , Harley-Davidson branded products, parts and accessories. While the Brockels are passionate about Harley-Davidson motorcycles, their passion for building a business that values their customers and community is what will set them apart from the rest. Their passion bleeds over to their employees, who are also committed to going the extra mile for their customers. The Brockels are excited about their new business venture and look forward to becoming a mainstay in the Cape Girardeau area. 

“Our dealership includes the showroom, service department, parts and accessories, and MotorClothes® which means we have plenty of bikes and gear for you to choose from! When you visit our dealership, you'll find people that are passionate about riding and the amazing bikes in our showroom. We don't care about how much you know; we will do everything we can to help get you riding,” said Brian Brockel.

He continued, “Our dealership is a great place to hang out, talk about bikes, find out about events and pick out your new ride. We also have all the riding gear you'll ever need, from jackets and helmets to eyewear plus a vast array of genuine motor parts and accessories. So come on in. Take a look. Spend some time or take a ride.”

Lawless Harley-Davidson is located at 2100 East Outer Road North in Scott City, MO in the same building that once housed Bootheel Harley-Davidson. 



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